Join us for the first of May’s events online at Disruptive.Live to discover the stories behind the disruptive start-ups movement as we present the companies and individuals who have decided to Rip It Up, Start Again

Led by Lulu Laidlaw-Smith, these dynamic innovators will take our guests through their experiences in the world of disruption, sharing the stories and insights they have gained along the way.

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Emily Forbes — @_seenit

Founder: Seenit

Emily founded Seenit 5 years ago with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to create video with their own employees, customers and fans, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Emily discovered the potential of collaborative storytelling whilst making a documentary film about rhino poaching, where she noticed that everyone at a protest was capturing the activity on their phones, their perspectives brought together had the potential to create a much more impactful message. With that, the early idea for Seenit was born. Today everyone has a smartphone in their pocket and everyone is filming, but companies are finding it difficult to tap into and leverage this consumer behaviour. Seenit provides a video capture app and online studio so companies can easily direct, collect and edit video captured on phones from anyone they invite to join around the world, so essentially you are now able to build your own ‘mobile film crew’. Seenit Won TechCrunch Disrupt London, was named as one of Wired's hottest 10 startups in London, and Forbes named Emily as one of their 30 Under 30 in media. They’re now a team of nearly 30, based in Shoreditch, and are powering videos for customers such as The BBC, Unilever, HSBC and Benefit.

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Nina Skorytchenko —

Founder: Avenna

Nina Skorytchenko (MSc, ESCP-Business School, MA, BSc, CEO and founder of Avenna and Wellcode Life). Nina is the CEO of Avenna and founder of wellCODE Life. Wellcode ( ) is a scientific wellness company specialising in integrated health transformation programs personalised to individuals’ molecular, genetic and physiological profiles. Two years ago Nina teamed up with a leading Oxford life science company, Ludger to co-found Avenna Ltd. Avenna was started to change the way how healthcare is performed for people with chronic inflammatory diseases (CIDs). 

At Avenna we translate and commercialise most promising R&D grade technologies into practical precision healthcare solutions to tackle global epidemic of chronic inflammatory disease. Our mission is to enable individuals, at risk of developing chronic inflammatory diseases to greatly improve their health futures and extend their health span. At the moment we work in collaboration with scientists, healthcare practitioners and business community to translate two novel plasma glycomics Biomarkers into Precious medicine tools. The technology holds potential to detect and treat CIDs at early stages before tissue damage occurred and to bring benefits to the society as the whole. 

Nina is a motivational speaker and event organiser for precision medicine and scientific wellness sectors. She travels the world to discover and share secrets of health span extension.   

Rip It Up, Start Again is live streamed from Disruptive.Live

To submit questions to our speakers tweet to @RipItUpTheEvent