Join us for March's event online at Disruptive.Live to discover the stories behind the disruptive start-ups movement as we present the companies and individuals who have decided to Rip It Up, Start Again

Led by Lulu Laidlaw-Smith, these dynamic innovators will take our guests through their experiences in the world of disruption, sharing the stories and insights they have gained along the way.

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Nancy Roberts — @umbrelladata

Founder: Umbrella

Nancy is an experienced entrepreneur and a domain expert in diversity and inclusion. She is the founder of successful diversity consultancy Business Inclusivity, which operates as a social enterprise, and founder and CEO of Umbrella, providing technology-enabled tools and services to empower businesses to improve diversity and inclusion. She is a highly skilled leader with 20 years of experience, including at board level. She holds a BA, two MAs, and a PhD in Postcolonial Feminist Theory, and is currently an Exec MBA student at Cranfield University.

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Shon Alam — @Bidweg_

Founder: bidweg.com

Our founder recognised from an early stage, that developing the bidweg.com concept would not be easy. Now being able to deliver stage one of the business, he is starting to see the hard work come to fruition. Part of that process was assembling the correct management team, this he feels is now done and he is looking forward to building bidweg.com into the success it can become.

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Anna Poberezhna — @Smart4_tech

Founder: Smart4Tech


Anna is a strategic and innovation expert with a focus on the impact business, Sustainable Development Goals, blockchain, and green finance. Founder of Smart4tech - the key focus of the project to address water efficiency and security through the merge of the circular economy, innovation, and finance. The project is closely interconnected with Waste, Energy, & Carbon sectors. Author of the Water Trade Finance chapter in the book Transforming Climate Finance and Green Investment with Blockchains. Contributor to the SIF/UN COP 24, Bloomberg Environment, Global Water Intelligence, The Water Report UK and EBRD publications and discussions. Speaker - Sustainable fintech and enterprise blockchain for operational efficiency, supply chain and supply chain finance, addressing climate change & sustainability. 

As a part of the Finverity, an invoice trading finance platform powered by blockchain, Anna built MVP & tech team from scratch, brought in liquidity funding and initiated engagement of global largest food retails clients.

Advised on a strategic vision for enhancement of the UK-Ukraine business relations with a particular focus on the digital economy and sustainability. Her latest project is the first smart ecological, BREEAM certified award winning office development in Ukraine. 

Rip It Up, Start Again is live streamed from Disruptive.Live

To submit questions to our speakers tweet to @RipItUpTheEvent